Comments for Campaign Brief

Comment on The Department of Social Services + BMF launch ‘Consent Can’t Wait’ behaviour change campaign by Yawn

Yawn — Mon, 27 May 2024 06:15:54 +0000

I’m even more confused now.

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by quirked up

quirked up — Mon, 27 May 2024 06:12:56 +0000

Ah yes, more quirky stuff where we cast people with odd looking faces.
Don’t forget the retro music option to let us know it’s comedy.

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by Tom D

Tom D — Mon, 27 May 2024 06:05:56 +0000

Good stuff TKB and client.
Saw on the telly last night surrounded by normal folks. We all laughed.

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by @@sorry

@@sorry — Mon, 27 May 2024 05:51:38 +0000

Ditto

Comment on Sydney Water confronts Sydneysiders’ bad flushing habits in new campaign via It’s Friday by Whooops

Whooops — Mon, 27 May 2024 05:34:53 +0000

I genuinely just learned that hair is a no go in the loo. What have I been doing my whole life?!

Comment on Khia Croy departs Sunday Gravy for General Manager role at DDB Group Melbourne by Lynette

Lynette — Mon, 27 May 2024 05:31:43 +0000

Congrats Khia

Comment on After stellar 13 years at VML Melbourne Jake Barrow takes on CCO role at VML, Czech Republic by Big ass fan

Big ass fan — Mon, 27 May 2024 05:29:49 +0000

A brilliant fellow with an excellent moustache.

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by Refreshing.

Refreshing. — Mon, 27 May 2024 05:23:47 +0000

A value platform that doesn’t scream value. That’s smart. Honestly, I love it. And the long copy posters are a nice touch. Other low-price-erryday retailers take notes, cause you’re doing rubbish in comparison.

Comment on The Department of Social Services + BMF launch ‘Consent Can’t Wait’ behaviour change campaign by Sorry C'mon people.

Sorry C'mon people. — Mon, 27 May 2024 05:20:45 +0000

Your logic is as confusing as this film.
If the issue can’t be solved ‘in a 30s/60s or even a 90s commercial’then don’t make them.
God knows there are many more ways to educate people.
But then the government wouldn’t get the kudos(and votes) that apparently come with a big campaign on the telly.

Comment on Sydney Water confronts Sydneysiders’ bad flushing habits in new campaign via It’s Friday by Flushing fun work

Flushing fun work — Mon, 27 May 2024 05:19:55 +0000

Saw this on the weekend. Very funny. Well done Vince and team

Comment on The Department of Social Services + BMF launch ‘Consent Can’t Wait’ behaviour change campaign by who

who — Mon, 27 May 2024 05:17:21 +0000

consented to this?

Comment on NAB unveils new ‘Bookkeeper’ spot for ‘Wrangle Your Money’ campaign via TBWA\Melbourne by My eyes!

My eyes! — Mon, 27 May 2024 05:07:56 +0000

And my creative soul. Both hurt.

Comment on Sydney Water confronts Sydneysiders’ bad flushing habits in new campaign via It’s Friday by Nice work

Nice work — Mon, 27 May 2024 04:47:58 +0000

Agree that it is unexpected for government work. Executed well. Well done Vince and team

Comment on The Department of Social Services + BMF launch ‘Consent Can’t Wait’ behaviour change campaign by @C'mon people

@C'mon people — Mon, 27 May 2024 04:21:14 +0000

Okay BMF person

Comment on Former M&C Saatchi CCO Cam Blackley and CSO Emily Taylor launch Bureau of Everything by Jo de Fina

Jo de Fina — Mon, 27 May 2024 04:16:20 +0000

Cam is a legend. A talented, super brilliant legend. This is a great thing for our industry and a great thing for the lucky clients who will work with him and Em. Go forth dynamic duo, and conquer! There aren’t enough thumbs up and like emojis to warrant how much I love this announcement.

Comment on Sydney Water confronts Sydneysiders’ bad flushing habits in new campaign via It’s Friday by Not again

Not again — Mon, 27 May 2024 04:07:22 +0000

Ffs yet another anonymous group execution…should have been flushed at birth

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by qt3.14

qt3.14 — Mon, 27 May 2024 04:04:05 +0000

@Sorry but

Same

Comment on CHEP Network promotes Tash Johnson to national head of integrated production by Ott

Ott — Mon, 27 May 2024 04:00:58 +0000

Huge fan! Congrats

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by Man Durfy

Man Durfy — Mon, 27 May 2024 03:47:33 +0000

The art direction is nice. The films are basic retail with a bit of a system.

Comment on Khia Croy departs Sunday Gravy for General Manager role at DDB Group Melbourne by Nick G

Nick G — Mon, 27 May 2024 03:38:48 +0000

Congrats Khia and DDB. Great hire and you will no doubt be great.

Comment on The Department of Social Services + BMF launch ‘Consent Can’t Wait’ behaviour change campaign by C'mon people

C'mon people — Mon, 27 May 2024 03:27:35 +0000

I am not sure what all the confusion is about… Consent is a very complicated and nuanced issue never going to be solved in a 30s/ 60s or even a 90s commercial… obviously this is a call to action that is intended to drive people to a Government website where you can access in depth information and resources, which is actually really good, for those genuinely wanting to learn about consent.

Comment on Former M&C Saatchi CCO Cam Blackley and CSO Emily Taylor launch Bureau of Everything by 12.28

12.28 — Mon, 27 May 2024 03:24:52 +0000

It’s getting hot in here.

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by Don Marco

Don Marco — Mon, 27 May 2024 03:15:49 +0000

First spot is funny! Solid direction and performances!

Comment on The Department of Social Services + BMF launch ‘Consent Can’t Wait’ behaviour change campaign by All the gear and no idea

All the gear and no idea — Mon, 27 May 2024 03:08:58 +0000

If the line is ‘Consent Can’t Wait’, shouldn’t the film have a sense of urgency?

There’s no tension, drama or even genuine intimacy in these moments. Feels pretty bloodless.

I’m sure the stills will look pretty on Instagram, but if I saw this on TV or socials I’d tune out completely.

Comment on NAB unveils new ‘Bookkeeper’ spot for ‘Wrangle Your Money’ campaign via TBWA\Melbourne by This is why

This is why — Mon, 27 May 2024 03:03:11 +0000

We have production companies

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by Sorry but

Sorry but — Mon, 27 May 2024 02:54:07 +0000

I just don’t understand the bowling one.

Comment on Former M&C Saatchi CCO Cam Blackley and CSO Emily Taylor launch Bureau of Everything by JB

JB — Mon, 27 May 2024 02:50:41 +0000

Says everything about Em & C.

Congratulations both, you’re going to kill it.

Comment on Dan Murphy’s launches new brand platform ‘Nobody Beats Dan Murphy’s’ via Thinkerbell by Pete

Pete — Mon, 27 May 2024 02:49:53 +0000

First spot is good. Third spot is bad. Second spot made me punch a huge hole in the wall by my desk.

I feel like you had a territory with a lot of potential until the client made you “show it can also be positive”.

Comment on Sydney Water confronts Sydneysiders’ bad flushing habits in new campaign via It’s Friday by very funny

very funny — Mon, 27 May 2024 02:45:49 +0000

different for government work, this is very good

Comment on The Department of Social Services + BMF launch ‘Consent Can’t Wait’ behaviour change campaign by Stunning D

Stunning D — Mon, 27 May 2024 02:36:11 +0000

Beautiful work Dani 🙂